What is Guerrilla Marketing?

[rugimungi]

Guerrilla marketing is a form of marketing which relies on the use of innovative, unexpected, and quirky techniques to familiarize people with a brand or concept. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. This style of marketing is very well suited to small businesses and companies with limited advertising budgets, although major corporations around the world have also been involved in guerrilla marketing campaigns, some of which have been very successful.

[Valerieanna]

ha ha! I JUST answered that same question on my marketing exam. Well put!